Could your brand use a shake up? Could you use a fun evening out? Think Naked! Think Naked is an evening (well, 90 minutes or so) designed for marketing executives and managers, and anyone else interested in learning how to shake up their brand by stripping it down. more >
Need an unexpected solution to your marketing problem? Then talk to our president,
Jeff Groeneveld. Contact >
has been propelling brands forward since 1992. Clients come to us from across North America for our insights,
our honesty, and our integrated thinking. Every campaign we develop harnesses the power of
our strategically selected communication tools.
Simplicity, humility and loyalty – and the wisdom of inertia
What inspires me - nature- it’s awesome
What motivates me - people with passion for whatever they do
What I can’t live without - Starbucks - grande, non-fat, xtra hot, 1 pump of syrup, green tea latte- thanks Rina!
Can’t Live Without:
Diet Pepsi (I know it is lame)
Family and friends
Fresh mountain air
My daughter’s laughter
Fun times with good friends
Reading a good book
Writing a good book
Shooting a low round
Running a good race
Walking with my wife
Laughing with my sons
People who are passionate about what they do, dancing, reading great books, walking outside (rain or shine….or snow), sharing great food with family and friends.
Laughter with family and friends
Sunshine, long walks and the Seasons
Sitting at a ball park, or on the sidelines of a basketball game – especially when my kids are playing
My dogs – Mac, Maggie, Tucker… and always remembered Barley
New ideas, people with passion, honesty and integrity
New friendships and long-term relationships
And last but certainly not least, my Family – they are my Core!
A childs laughter
A good book
A great find at a Farmers Market
Fishing, camping and the great outdoors
Football games with my brother
Home cooked meals with my family
Bicycles – building, maintaining and riding them
Innovation – smart thinking that makes things better, longer lasting or easier to use through redesign, engineering or new materials
Coffee with my wife, skateboarding, crossword by the pool, hanging with my kids
Reading, writing, knitting, playing the ukulele, writing music, singing, creativity, problem solving, good friends, fine dining, wine fine, traveling.
The first snowfall of the year
The feeling you get after reading a good book
Small scribbles and doodles on a fresh sheet of paper
The smell of thunderstorms
Great food surrounded by the great company
Get to know people from different culture
Love to socialize with people
Think outside the box
Live each day intense no matter what
An uncloudy day, a snow filled mountain, a good song (GNR does not qualify), an open road, a fast car, a poorly drawn illustration by my friends, I feel like I should put long walks on the beach in there too for some reason.
Listening to music while working in my garden on a warm sunny day, relaxing in my back yard, travelling and learning about new cultures, trekking outdoors, camping, fishing and all things nature!
Having a positive impact on every person with whom I come in contact
Living daily a life dedicated to positivity, commitment, challenge and joy
Enjoying the outdoors and the adventures it brings under the hot sun and in the snow covered mountains
Winning against the odds
Being in the mountains
Passionate, positive and energetic people
Leaders who are mentors
Anything well designed (functional and fashionable)
Friends and family
A job well done
Enjoying the outdoors: Camping, fishing, hiking
Woodworking… when I have the time
Believing that one day the Toronto Maple Leafs will win the Stanley Cup
Playing Hockey, Golf, & Soccer
Friends & family
Any new exciting adventures
Connections: LinkedIn Twitter @MarkTNear
I couldn’t live without laughter, chocolate peanut butter ice cream, and a good cup of tea on a cold night.
My family and friends are my life support.
Less is not more when it comes to humour, love, and chocolate.
I am very inspired by grandparents and their stories
Well crafted typography
The big city
Sharing a cup of tea with friends
I am inspired by possibilities of everything around me
My Husband and Two Daughters
Long mind clearing walks with Hamilton (my dog). He never talks back and always agrees with me by evidence of his crazy tail wagging.
Thunder Storms at our cottage in Ontario
Doing anything at the cottage. Everything tastes better, looks better and is better at the cottage.
My Twin Sister.
- The Magical treat ball
- Belly rubs
Sakura and ume blossoms
A well-stocked pastry case
A beautiful teacup
The unapologetic insights of Anthony Bourdain
My mum and my aunt
Mountain biking on a summer night, or anytime!
Coffee in the morning when camping in the mountains.
Family and Friends. My daughter.
First tracks in deep powder!
Buy the ticket; take the ride.
Pay it forward
Passion and Peace
True Media is one of the few independent media agencies
in North America. Free from traditional agency ties,
this team of professionals focuses on implementing
innovative ways for clients
to connect to customers.
First, we drill to the core of your brand, products, audiences
and marketplace to unearth invaluable insight.
Then, we analyze the findings and boil them down.
Next, we create a compelling brand that rings true.
Finally, we launch your brand across all tactics and media.
Versatile Equipment needed to promote their promotional sales event and demo tour in Summer ‘09.
Equipment owners are very passionate and vocal about brands and the industry in general.
Woodruff Sweitzer created a Facebook event page to promote the event as well as a Twitter feed and Flickr group to update the community over the summer. In addition to informing potential customers, these channels were promoted via PR to appropriate media outlets.
The event and campaign overshot target numbers by 160%. Media pick up also exceeded expectations to the delight of our client. The tour was expanded to encompass all of North America in 2010.
Western Financial Group, a Canadian financial services firm, needed to raise awareness about their company and branches throughout communities in Western Canada.
Careful examination of customer needs and distillation of the Western Financial Group brand essence identified the fact that customers (and potential customers) need a financial services/insurance company that will be there when they need them, creating peace of mind.
A carefully targeted television advertising campaign was developed focusing on the “No Worries” theme while outlining core products and services throughout the series.
The television campaign has been favourably received by branch employees and customers. Western Financial Group has enjoyed revenue increases (and while all of their success cannot be ascribed to effective advertising alone, it should be fair to say that it certainly doesn’t hurt).
Brookfield Development had a unique suburban community concept that didn’t fit current city of Edmonton zoning. They needed research to validate the appeal of the concept, so they could petition the city and modify the zoning to accommodate their innovation.
The innovation required that entry level, premium, townhouse and condominium residential forms were to be built in closer proximity to each other, and mixed on the same street. So we needed to test research participant’s perceptions of a mixed building form street or community, and measure their affinity for this variety, we could help Brookfield make their case to council.
We created a “100 families” game conducted in 8 focus groups. Participants were challenged to arrange and place game pieces representing the 4 housing forms on a single residential map. We ran this game 5 times per group, challenging them to respond to 3 housing form arrangements, and giving them the opportunity to create two of their own. From the conversation transcripts, and our analysis of form mix beside and across, we were able to convey the attitudes and perceptions of participants to this new and unique suburban plan.
Brookfield homes successfully petitioned the City of Edmonton zoning department, and the quality and detail of the research findings . From the client “The focus group work certainly helped us to define what should be in the zone and was very helpful to be able to talk about with the city administrators and with City Councillors during our pre meeting lobbying. A great deal of the information that came out of last winter’s focus groups helped us to achieve this.”
Creative Director (Co- or Associate)
Your work has been recognized at shows from the Anvils and The One Show. You want to help take a leadership role in the concept and design of every project in the agency. You’re a Senior AD who wants to move up or a Creative Director (Art) who wants to move across. This is a career opportunity for those wanting to make their mark.
Why WS? Why now?
You will join the creative leadership team as the most senior art person in a full-service shop with a variety of national and local clients
Skills and requirements:
We thank all applicants however only short-listed candidates will be contacted.
Interested? Send your online portfolio to: firstname.lastname@example.org.